FOXBOROUGH, Mass. — UGREEN, the consumer electronics maker best known for charging cables and networking gear, is betting that the next big tech battleground is the living room. On September 1, 2026, at Gillette Stadium, the company launched HomeAgent, an ecosystem of AI-connected devices that process data locally, on-device, rather than shipping it to cloud servers. The centerpiece is the HomeAgent HA100 and HA100 Pro, which the company describes as local AI hubs.
Think of them as a network-attached storage drive fused with a security system and a smart home controller. Files, photos, and camera footage live on hard drives inside the unit, with no monthly storage fee for local use.
The hubs run on a household’s own network even if the internet drops, though remote access, mobile push notifications, and software updates do require a connection. What makes the hubs feel less like a hard drive and more like a helpful presence is Uliya, a voice assistant built in. Users can speak naturally to check door, camera, or sensor status, control connected devices, and set up voice notifications for events like a parcel arriving.
A planned software update will add the ability to alert when a baby is crying. The HA100 uses a Rockchip RK3588 processor with 16GB of memory, three drive bays for 2.5 or 3.5-inch hard drives, and 2.5 gigabit Ethernet.
The HA100 Pro steps up to a CIX-P1-CP8180 processor with 32GB of memory, a 128GB internal NVMe drive, and 10 gigabit Ethernet, adding deeper semantic understanding and voice-created automation rules. Buyers supply their own hard drives for either model. Above the HA100 line sits the MasterAgent MA100, which UGREEN calls the first local AI hub built around the NVIDIA Jetson Thor T5000 platform.
With up to 2,070 FP4 TFLOPS of local computing performance, it is designed to run larger AI models at home and coordinate multiple devices. A developer platform will let third parties build on it. The ecosystem also includes companion hardware, such as the SynCare Indoor Cam ID500 Pro, a 4K (8-megapixel) pan-and-tilt camera with local AI recognition, starlight night vision, dual-band Wi-Fi 6, and a physical privacy shutter.
UGREEN also named New England Patriots cornerback Christian Gonzalez as its global brand ambassador. The launch, under the banner “Smarter Living Starts Here,” positions UGREEN in a competitive smart home market with a clear pitch: privacy through local processing.
With Matter support, the hubs can control compatible devices via voice or app, including custom automation scenes. Footage is processed locally to identify people, vehicles, pets, and parcels, generating short highlight clips and enabling keyword searches of recorded video — a search for “a man in a blue jacket” would pull up the relevant clip. The practical upshot for ordinary buyers is a smart home that keeps its data at home.
Whether that message resonates against the convenience of cloud-based rivals will be the question to watch as the devices reach the market.
