GRENAY, September 12 — The shift is here, and it is happening inside the chat window. Catchr.io, the marketing data platform used by agencies, e-commerce brands, freelancers and in-house teams, has launched a Model Context Protocol connector that pipes live marketing data straight into AI assistants including Claude, ChatGPT, Gemini and Copilot. The company announced the move from Grenay, France, on September 8, and the connector is now live.
Marketers can ask plain-language questions such as “Why did CPA rise last week?” or “Which campaigns lost momentum?” and get answers grounded in current data — without exporting a single CSV file.
From five exports to one prompt
Catchr frames the problem around the typical agency client. That client runs paid media on two or three ad networks, tracks its site in GA4, manages leads in a CRM and sells through an e-commerce platform. Each tool has its own export format, metric names and refresh cadence, and Catchr says the resulting export routine quietly consumes a full working day each week.
The connector replaces that routine with a single authenticated connection per platform. Once a source is connected, the same data flows to more than 20 destinations including Looker Studio, Power BI, Tableau, Google Sheets, Excel, BigQuery, the Catchr API and now AI assistants.
Setup follows three stages. Authentication happens once per platform, with the exact ad accounts, properties or portals selected during setup. Destinations are then chosen — reporting tools, spreadsheets, warehouses, AI assistants — with Catchr reusing connected sources for each.
Every destination refreshes automatically. Unified data fields normalize metric names across platforms, so “spend” or “conversions” mean the same thing whether a row came from TikTok Ads, LinkedIn Ads or Pinterest Ads.
Catchr says that is what makes a cross-channel question answerable in one prompt. No code is required.
Where to find it
Catchr is now available as an official MCP connector in the Claude directory and as an app in the ChatGPT app store. Gemini, Copilot and other MCP-compatible clients can connect through the public endpoint. Installation takes three steps: search for Catchr in the directory, install it, and authenticate the account.
Catchr connectors span paid media, web and app analytics, CRM, ecommerce, SEO, email and organic social. Supported sources include Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Pinterest Ads, Snapchat Ads, X Ads, Spotify Ads, Google Analytics 4, Matomo, Google Search Console, Google Business Profile, YouTube Analytics, Instagram, TikTok Organic, LinkedIn Pages, Shopify, WooCommerce, HubSpot, Klaviyo and Mailchimp.
“Every report used to start with five exports and a morning of copy-paste. Now it starts with the actual client work,” said Florian Cabirol, CEO at Catchr. “Adding AI assistants as a destination was the obvious next step.
The data is already connected and reliable. Letting people question it in plain language removes the last manual step between the numbers and the recommendation.”
Beyond the connector
Beyond data routing, Catchr’s Brand Hub gives teams a view of brand presence, including a GEO module for tracking how brands appear in AI-generated answers. A free University section offers courses on Looker Studio, Google Sheets and Power BI, and a template library covers paid media, SEO, web analytics, lead generation, email, social and e-commerce reporting. Catchr is used by agencies and brands including Tigrz Paris, Mojo, The Browz, Pickers, Axonaut, Ikom, AdsBack and Digital Passengers.
Published case studies detail how Pickers, The Browz and Axonaut moved client and internal reporting onto a single connected data layer. Catchr MCP is available now to all Catchr customers, and new users can start a 14-day free trial with no credit card required.
Teams can also book a live product demo at https://www.catchr.io/productdemo. Watch this space. The trend underneath is bigger than one connector — as MCP-compatible clients multiply, the assistant stops being a place you write and becomes a place you query.
The question now is how quickly the rest of the marketing stack follows Catchr through that door.
